1.   How old are you?

16-18             18+

   [   ]               [   ]

2.     What gender are you?

Male               Female

 [   ]                     [   ]

3.   What genre of music do you like to listen to?

Hip-Hop                    R&B               Rock              Pop                Rap

    [   ]                            [   ]                   [   ]               [   ]                  [   ]

Other (please specify) _________________

4.   What music channels do you like to watch?

Kiss                MTV                VIVA              Box                 Smash hits              Scuzz

 [   ]                 [   ]                   [   ]                [   ]                        [   ]                          [   ]

Other (please specify)_____________

5.   Does a good video make you want to buy the track?

Yes                 No

[   ]                  [   ]

6.   What do you look for on a CD cover?

Attractive cover                Favourite artist                  Favourite genre

            [   ]                                          [   ]                                          [   ]

Favourite music                Other (please specify) __________________

            [   ]

7.   Do you prefer to listen to the song before you watch the music video?

Yes                 No                   Don’t mind

[   ]                  [   ]                         [   ]

8.   What other types of music promotion /advertising appeal to you?

Billboards                Magazine adverts             T.V adverts

     [   ]                                       [   ]                                    [   ]

Internet                    Radio adverts                    Other______________

    [   ]                                  [   ]

9.   Do you prefer music videos to subvert or adhere genres?

Subvert                    Adhere

    [   ]                              [   ]