Generic codes and conventions of hip-hop

Generic codes of hip-hop

• Interactions with other models who will be playing the part of the lover such as: touching holding, deep stares into their eyes and common generic symbolic codes is when a male/female holds their partners chin and gazes into their eyes as an example.
• Wide variety of two shots can be used to show the two people (Boy and Girl) together (highlights romanticism that couples share)
• Tracking shots and performance shots of the artist towards their “lover” in the video is also generic and will convey their relationship to higher gravity, virtue and significance symbolic codes.

Generic conventions

• Clothing will range from the stereotypical attire for the main hip-hop artist, his spouse in the video in order to fit into the conventions of the genre appropriately and aim to our main target audience well. However the costumes will also have a sense of casualness to them that can illustrate a less intimidating and more sophisticated/laid back feeling to the performers and the video on a whole, which will be useful to subverting the conventions because of the romantic tone that the video will possess.
• Dark colours are often used to portray negative feelings of the artist (through the hip-hop genre and somewhat stereotypical portrayal of the artist from a Marxist perspective)
• Items of the Mise-en-scene such as rings, bangles and necklaces /expensive jewellery are all generic for an hip-hop.